Five Questions with Steve Jensen – Q5

How important is it that managers and the sales team (if applicable) know AND understand the numbers in their business – the budgets, targets, KPIs, etc?

A business that boasts a culture of being KPI-savvy, is usually a healthy business that will achieve growth. KPIs are like a scorecard for businesses and individuals, and when everyone knows what those benchmarks are, the business will succeed and grow.

Knowing your budget and driving targets will ensure your team will be well informed about the outcomes required, and in turn, this will increase your sales. I’ve tested this strategy all over the world, and I can assure you, it works! Best of all, it’s simple and it’s easy to implement. It’s called the Hawthorn Principle and it’s based around sharing your KPIs with your team and having coaching strategies in place for when the KPIs aren’t being met.

Find out how you can make more sales, increase profits, stress less and reset your sales status quo, call Steve on 0411 212 200 or visit

About Steve Jensen

Steve is Managing Director of Impact Training Corporation, a company specialising in sales, sales management and communication. Join Steve’s (Dr J’s) Facebook Group, Sales Success Club for free, live weekly coaching. Click here to join If you would like to speak to Steve please book in your preferred time in his calendar. Click here to book a time with Steve

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